Portfolio

No Farms was an Ad Campaign Emma created to bring awareness to the declining number of farms in the United States of America. Simple, clean imagery, fonts, and text helped the designs stand out from the typical agricultural design style. "No Farms, No Food" and "No Farms, No Coffee" were to reach the urban audience, to convey that what impacts farms directly affects them.

One of Emma's favorite designs is her Save The Date invitations for her wedding. Using a black-and-white color palette for the imagery and typography gave the design a classy, elegant, and timeless feel. Also, adding the vine/flower shape made a frame for the focal point. Emma chose burnt orange for this element to have their chosen wedding colors flow throughout every aspect of their wedding. This opens the option to use color on their invitations to create the wedding's visual identity.

Emma's break from layouts and grids is her illustrations of family and friends, mainly done as presents for them. Emma has created a range of complex illustrations, from 2 people to 20 people, and then a house. Her process includes adding an image to Adobe Illustrator, then locking the layer. From there, Emma creates a new layer for each element (person, bouquet, etc.). Finally, she uses the pencil tool to outline the person in semi-detail.

Awareness Through Art is a flyer Emma created for an art show that she and a group of students were in. Each piece of art brought awareness to some topic they chose. Emma was tasked with creating a flyer to be distributed across UTM and the Martin community. She drew inspiration from the awareness ribbons and communicated the topics under discussion visually through them.

Crazy Martin Farms is Emma's family farm, for which she was tasked to create the branding. This included a logo, secondary logo, shirt design, and canning labels. Emma strived to match the farm's identity with a simple color palette and an expressive typeface.

Emma was asked to create an invitation to her cousin's baby shower. Their theme was "Tractors, Trucks, and Toys. Little Boys." Emma chose a color palette of black and red to match their preference for Case IH tractors. Emma enjoyed playing with the layout and strived to make the tractor seamlessly fit into the design.

The Center for Southern Art is a new organization at the University of Tennessee at Martin. A team of graphic designers was tasked with creating the organization's branding. Emma and another team member's sketches for the loge were selected to be combined and further developed. Emma was responsible for file organization and for serving as a team lead.