A love of design was unexpected for Emma Cae Martin, a graphic designer in Fayetteville, TN. Born a farm girl in March 2004 in Huntsville, AL, Emma expected her entire life to be on the farm. Although her exposure to design in high school proved both exciting and satisfying, her focus remained agriculture. A change of heart and major brought Emma into the world of art and design, where she found passion in grids, layout, typography, and color. Her motto is “you have 3 seconds to catch a viewer’s eye.” To her, graphic design isn’t only about making something pretty, but communicating a message through visual elements. The “No Farms” campaign represents Emma’s love for both interests: “No Farms, No Food” and “No Farms, No Coffee” were designed to reach urban audiences, conveying the message that what impacts the agricultural community also directly affects them.